Baby World

Interactive, Blue tooth Digital poster – Deployed For Way Finding

New to the indoor electronic signage market is the interactive, Blue tooth LCD advertising display that has a number of marketing and branding options, we will try to highlight when these can be good to any small to medium business.

This digital menu boards can be utilized to provide a way-finding solution and this is achieved by the client touching the interactive screen with their finger and finding their end spot, then once the system has provided the pertinent information the customer can then request the directions to be dispatched using Blue tooth technology to their mobile phone.

Now as a business that hosts these touch posters, you can profit from the income generated from advertisers, this can range from quick serve eateries, designer clothes retailers and cell providers.

Here is a concise scheme on how it could work, a user may want the end spot or directions to the nearby shopping mall that has a JC Penney store, so they click the monitor and the directions are highlighted on the display, displaying featured companies, these businesses have paid a premium to be seen, the user may have missed lunch and is a little hungry so they spot the ad for Starbucks and see that it is near the store they want, they can also download the directions and a concession coupon if the retailer wishes to give them to the customers cell phone.

This digital poster can also be used to broadcast messages to citizens as they pass with their mobiles that have Blue tooth switched on, the messages transmitted could vary from a free coffee with a breakfast roll to a 15 percent concession from the Nike retailer on sales over $50.

The focal benefit of this new sort of solution is the opening for the business who holds the LCD advertising display will without doubt gain financially, with a 3 minute advert estimated at $150 per month and a 6 minute ad as a featured promoter costing $450 per month this is probably one of the most cost effective strategies of promoting. Now bear in mind this, the inbuilt campaign player will accommodate around 12GB of content enough amount for 170 advertisers with each ad price an average $150, not bad when the solution costs $1299 and the companies furnish their own marketing information.

About the Author

Graham owns the leading manufacturer of LCD enclosures, this range of LCD enclosure is supplied throughout the world to digital signage integrators.

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